Turning clicks into conversions.
Sponsored Products, Sponsored Brands and Sponsored Display campaigns built around your margins, managed daily and reported weekly.
What can an Amazon PPC agency do for you?
Amazon advertising rewards constant attention. Without it, budgets drain on irrelevant searches and good keywords lose position. We manage the complexity of your campaigns every day, so ad spend goes where it brings profitable sales.
Get startedGo beyond clicks and get results
We build campaigns around shoppers who are ready to buy, not just traffic. Every decision is backed by your data, so each ad dollar works harder for visibility and sales.
Keyword research
We find the searches your buyers actually use, then sort them by relevance, volume and competition before a single bid is placed.
Optimized campaigns
Clear goals, budgets set per product, targeted bids and constant keyword management, checked against the metrics that matter.
Reduce ACoS
We harvest the search terms that convert, move them into exact match and cut spend on the ones that don't.
Increase sales
Ads, listings and launch pricing work together, so more of the traffic you pay for turns into orders.
Weekly reporting
A weekly report on spend, sales, ACoS, TACoS and ranking, with notes on what we changed and why.
Ad creative
Sponsored Brands headlines, custom images and video that make your brand stand out on the results page.
Keyword strategies
We run important keywords in all three match types and compare them side by side. A keyword can perform best in any one of them, so we shift bids to the version that delivers.
Broad match
Shows for searches related to the keyword, even with other words mixed in or in a different order. Reaches the most shoppers and is our main tool for finding new search terms.
Phrase match
The search must contain the phrase in the same order, with other words allowed before or after. A balance of reach and control.
Exact match
Shows only when the search matches the keyword exactly, or a very close variant. The fewest impressions, but the most control over bids and spend.
The campaigns we build and manage
Each campaign has one job. Keeping them separate means clean data, clear budgets and no keywords competing against each other.
Brand campaign
- Your brand terms run only in this campaign.
- Defends your branded searches at a low cost.
- Stops competitors from advertising on your brand name.
Competitor brand campaign
- Targets competitor brand terms, kept separate from other campaigns.
- Wins sales from shoppers already looking in your category.
- Low spend and few impressions, but sales you wouldn't otherwise get.
Competitor ASIN targeting
- Places your ads on selected competitor product pages.
- We choose ASINs where your product compares well on price, rating or features.
Defensive ASIN targeting
- Targets the product pages in your own catalog.
- Keeps competitor ads off your pages.
- Cross-sells your other products to shoppers already on your page.
Auto campaign
- Amazon chooses the searches and products to target, which makes it ideal for keyword discovery.
- Your brand terms are added as negatives.
- We manage the four auto targeting groups separately: close match, loose match, substitutes and complements.
Manual campaign
- Every keyword is chosen by hand and grouped tightly by theme.
- Placement modifiers raise bids for top of search where it pays.
- Focused lists of proven keywords instead of hundreds of untested ones.
Video ads
- Sponsored Brands video on the search results page.
- Short, clear videos of around 15 to 30 seconds work best.
- Requires Brand Registry.
Sponsored Display
- Retargets shoppers who viewed your products.
- Reaches past purchasers for repeat orders.
- Category and ASIN targeting on and off Amazon.
Sponsored Brands
Sponsored Brands ads show your logo, a custom headline and a selection of your products.
They appear in high-visibility spots on the search results page and on product pages, putting your brand in front of shoppers looking for products like yours.
Sponsored Display
Sponsored Display reaches shoppers on and off Amazon, based on what they have viewed and bought. It is quick to set up and works for brands of any size.
Amazon advertising experts dedicated to your growth
Lower your advertising cost
We cut spend on searches that don't convert and move budget to the keywords that bring profitable sales.
Hit your business goals
Whether the goal is launch velocity, ranking or profit, campaigns are structured and bid to reach it.
Win your product category
Capture market share on the keywords that matter and defend your branded searches from competitors.
Advertising that scales with you
A dedicated PPC manager adjusts structure and budgets as you add products and marketplaces.
PPC
Guide
Boost sales with our Amazon PPC Guide
Make every ad dollar count. Our guide shows you how to set a break-even ACoS, structure campaigns, optimize every week and plan your budget around the year's biggest sales events.
›Get the Amazon PPC GuideA different kind of Amazon PPC agency
Amazon PPC done right
Competitive analysis, in-depth keyword research and daily data are behind every bid and budget change we make.
The real goal is profitable growth
Visibility and sales aren't enough. We track TACoS and margin so growth doesn't come at the cost of profit.
Long-term growth starts here
We look for red flags early and green flags to scale, adapting quickly as the marketplace changes.
Accelerate your Amazon advertising with a better partner
Get a free review of your listings and ad account, so you can make data-driven decisions and improve your return on ad spend.
6 steps to a higher Amazon advertising ROI
We build a PPC growth plan and assign a dedicated manager to every client, based on where you are and where you want to go.
Account audit
We analyse your campaigns, search terms, keyword rankings, listings and competitors to find wasted spend and missed opportunities.
Plan of action
Your strategy depends on your goals. We decide whether to optimize first, scale, relaunch or invest in organic ranking.
Launch
We restructure campaigns, add the right keywords, set negatives and adjust bids. The aim: sales up and ACoS down.
Our team becomes your team
Your dedicated PPC manager works as an extension of your business, with regular communication and clear priorities.
Analytics and reporting
Weekly reports cover spend, sales, ACoS, TACoS, conversion rate and keyword ranking, with notes on what we changed.
Iteration and expansion
We keep testing and refining, then expand to new ad types, products and marketplaces as performance allows.
Frequently asked questions
What makes Amz Consultors different from other Amazon ad agencies?+×
We don't use a one-size-fits-all campaign structure. We work product by product: cutting wasted spend, scaling what works and keeping TACoS under control while you grow. Every change is based on your data, not a template.
How do you balance scaling sales with keeping TACoS under control?+×
Growth only counts if it is profitable. We first remove wasted spend and rebuild campaigns product by product, then push budget into the keywords and products that convert. That way sales grow without ad costs eating your margins.
Do you manage Sponsored Products, Sponsored Brands and Sponsored Display, or just one of them?+×
All of them. We don't switch everything on and let it run, though. Each ad type has to earn its budget, and we tell you on the review call which mix makes sense for your brand.
What happens if a campaign tanks? Do you monitor and fix it, or do I need to point it out?+×
You shouldn't have to watch your agency. We monitor campaigns daily, so if performance drops we pause wasted spend and move budget before it becomes a problem, and we tell you what happened and what we changed.
Why should I partner with an Amazon advertising agency?+×
Amazon PPC changes daily and needs constant attention. An agency brings experience across many accounts, proven processes and the time to manage campaigns properly.
How long does it take for PPC campaigns to work?+×
You'll usually see the effect of cleanup within two to four weeks. Campaigns typically reach steady, optimized performance in two to three months.
Can you decrease advertising spend while increasing PPC sales?+×
Often, yes. Cutting wasted spend on irrelevant searches and moving budget to converting keywords can lower ACoS while sales grow.
Which type of Amazon advertising is most effective?+×
Sponsored Products drive most sales for most brands. Sponsored Brands and Display add visibility and defend your brand. The right mix depends on your goals.
How much budget will I need?+×
It depends on your category, competition and goals. We recommend a budget during the free review based on your actual data.
What is Amazon PPC management and why does it matter?+×
It is the daily work of building, monitoring and adjusting your Amazon ad campaigns: keywords, bids, budgets and negatives. Without it, spend drifts to searches that don't convert and good keywords lose position.
How do you choose which keywords to target?+×
We start with keyword research and your search term reports, then test important keywords in broad, phrase and exact match. Terms that convert move into exact match with their own bids; terms that waste spend become negatives.
What reporting do I get?+×
A weekly report covering spend, sales, ACoS, TACoS, conversion rate and keyword ranking, with notes on what we changed. You also get a call with your account manager every two weeks.
Do you help protect my brand in ads?+×
Yes. Brand campaigns cover your branded searches, and defensive ASIN targeting keeps competitor ads off your product pages.
How does PPC help sales beyond ads?+×
Ad sales improve your organic ranking over time. We also advise on listings, images, pricing and promotions, so both paid and organic sales grow.
I'm new to Amazon ads. Can you still help?+×
Yes. We set up your account structure correctly from the start and explain how everything works as we go.
How do you keep up with changes in Amazon advertising?+×
We manage campaigns across many brands and marketplaces every day, so we see new ad features and policy changes as they roll out and test them on real accounts.