Listings that rank and convert.
Keyword-researched titles, bullets, descriptions, backend search terms and A+ content, written to win the search and the sale.
What can listing optimization do for you?
Your listing has two jobs: it has to be found in search, and it has to convince a shopper to buy. Most listings do one well and the other poorly. We rebuild listings so they rank for the searches that matter and answer every question a buyer has.
Get startedRank higher, convert better, sell more
We use research tools to work quickly, then review every line by hand, so each listing stays accurate, compliant and persuasive.
Listing title
Brand, product type, main use and the top search terms placed in the first part of the title, where shoppers and Amazon read first.
Bullet points
One buyer question answered per bullet, with key terms worked in naturally and benefits stated before features.
Product description
Use cases, compatibility and results explained in plain language, written to stay indexed alongside A+ content.
Backend search terms
Synonyms, spelling variants and related terms that don't fit in the visible copy, with no competitor brand names that could cause a violation.
Listing images
A clear main image that wins the click, plus infographics and lifestyle shots that answer questions before they are asked.
A+ content
Comparison charts, use-case modules and a Brand Story that build trust and help shoppers choose your product over the alternatives.
A 5-phase Amazon SEO plan
Rankings are built in stages. Each phase builds on the one before, from getting indexed for the right terms to winning the top spots.
Search term optimization
Keyword and competitor research, then titles, bullets and backend search terms rewritten around the terms that matter most.
Incremental indexing
We check which keywords your listing is indexed for and fill the gaps.
Strike zone keywords
We find the keywords where you already rank on page one or two and push them into the top positions.
Search query performance
Using Amazon's Search Query Performance data, we work the highest-volume terms where your share of clicks and purchases can grow.
AI search readiness
Amazon's Rufus and other AI shopping assistants answer questions using your listing. We structure content so they can find and use it.
How PPC and SEO work together
Many sellers treat advertising and listing optimization as separate projects. We run them as one system.
Your search term reports show which words bring profitable sales. We move those proven keywords into your listing, and once they rank organically, you can spend less on ads for them.
- 01Find high-converting search terms in your ad campaigns
- 02Add those proven words to your title and bullet points
- 03Track organic ranking for those keywords
- 04Lower ad spend on terms once they rank naturally
- 05Repeat with the next set of keywords
A proven plan to increase sales
Better keywords, copy and images improve every key metric on the page: sessions, click-through rate and conversion rate. Together they lead to more sales.
Get found for the right searches
We research what your customers actually type and place those terms where Amazon's search gives them the most weight.
Win the click
A clear title and strong main image make your product stand out on a crowded search page.
Convert more visitors
Bullets, images and A+ content answer buyers' questions and objections before they leave for a competitor.
Spend less on ads
A listing that converts well improves ad performance too, lowering your cost per sale.
A different kind of listing service
Research before writing
Every listing starts with keyword and competitor research, not a template.
Written for buyers
Copy that reads naturally and sells, while still covering the keywords the algorithm needs.
Compliance built in
We check copy against Amazon's style guides and restricted terms, so listings stay live.
Find out what your listings are missing
Get a free review of your listings with clear recommendations for ranking and conversion.
6 steps to better listings
A repeatable process that takes your listings from research to live, then keeps improving them.
Listing audit
We review your current titles, bullets, images, A+ content and reviews against your top competitors.
Keyword research
We build a keyword list ranked by relevance and search volume, including terms competitors rank for and you don't.
Copywriting
Titles, bullets, descriptions and backend terms written to rank and convert, within Amazon's rules.
Creative and A+
We brief or design images, infographics and A+ modules that show why your product is the better choice.
Upload and checks
We publish the changes and confirm everything is indexed and displaying correctly.
Track and refine
We monitor ranking, sessions and conversion rate and refine the listing based on results.
How do I know if my listing needs optimization?+×
Common signs are low sessions, a click-through rate or conversion rate below your category average, rising ad costs, or competitors outranking you for your main keywords. Our free listing review checks all of these.
Can you help if my listing has already been optimized?+×
Yes. Search trends and competitors change, so we review what is working, keep the terms you already rank for and improve the rest.
Is this service for new products or existing ones?+×
Both. We write listings from scratch for launches and rework existing listings that are underperforming.
How long does it take to see results?+×
Indexing happens within days. Ranking and conversion improvements usually show within two to six weeks, depending on sales velocity and competition.
Do you write A+ content too?+×
Yes. We plan, write and brief A+ and Premium A+ content, and can design the modules.
Will changing my listing hurt my ranking?+×
Done properly, no. We keep the terms you already rank for and add new ones, so you don't lose existing traffic.
Do I need Brand Registry?+×
Brand Registry is required for A+ content and Brand Stores. Titles, bullets and backend terms can be optimized without it.
Can you optimize listings in other marketplaces?+×
Yes. We optimize listings for Amazon US, CA, UK and MX, as well as Walmart and eBay.
What are Amazon SEO services and how do they work?+×
They improve how your products rank in Amazon search. We research the terms shoppers use, place them in your title, bullets, description and backend fields, then track rankings and keep refining.
How is Amazon SEO different from Google SEO?+×
Google ranks pages by relevance and authority. Amazon ranks products by relevance and how well they sell: click-through rate, conversion rate and sales velocity all matter.
What are the main Amazon ranking factors?+×
Keyword relevance in your listing, sales velocity, conversion rate, click-through rate, price, reviews and ratings, stock availability and fulfillment method.
What is the A9 / A10 algorithm?+×
A9 is the name commonly used for Amazon's search ranking system, and A10 for its later updates. In practice it means relevant listings that convert well rank higher.
How does Amazon keyword research work?+×
We combine search volume tools, competitor listings, your search term reports and Amazon's own search suggestions, then rank terms by relevance and volume.
What are backend search terms?+×
Hidden keywords you add in Seller Central that shoppers don't see. They should hold synonyms and variants not already in your visible copy, within Amazon's byte limit and without competitor brand names.
Does A+ content help with Amazon SEO?+×
A+ content mainly improves conversion rate, which supports ranking. Image alt text in A+ modules can also add relevant keywords.
Do reviews affect Amazon search ranking?+×
Indirectly, yes. Higher ratings and more reviews improve click-through and conversion, which Amazon rewards with better placement.
How do I know if my listing is indexed for a keyword?+×
Search Amazon for your ASIN together with the keyword. If your product appears, it is indexed. We check this for your key terms as part of every project.
Why ongoing SEO instead of a one-time fix?+×
Competitors, search trends and Amazon's rules keep changing. Ongoing work keeps your listings current and uses new search data to keep improving rankings.
Does SEO work for brand-new sellers with no sales?+×
Yes. A well-optimized listing is the base for a launch. Combined with PPC to build early sales, it helps new products rank faster.
How much do Amazon SEO services cost?+×
It depends on the number of ASINs and the work needed. Request a free listing review and we'll send a quote with the review.
Improve one part at a time
Not ready for a full optimization? We can start with the part that needs it most.